With joy and pride we welcome you to La Leia, a place that carries a history of passion and dedication.

We're not just underwear experts, we're passionate advocates for creating a world where every individual feels beautiful and comfortable in their own skin. With us, every customer is part of our family, and we strive to offer a personal and welcoming experience for everyone. Regardless of your body shape or size, we have the perfect choice for you. Welcome to a place where you can be yourself, and where your well-being is our top priority.

La Leia was founded in 2006 by the inspiring Erika Moberg, whose memory lives on despite her too soon passing. Despite our heartbreaking loss, we continue to fuel La Leia in her spirit and drive the vision forward. Today, from our home in Malmö, in southern Sweden, we strive not only to offer exclusive lingerie, but also to be a place where every customer feels seen, heard and cared for. With us, you are not just a customer, you are part of our community and our history!