Here, something more than just a shopping experience begins. La Leia is a place where you can breathe, be yourself, and find lingerie that not only fits right but feels right.

We believe in the power of dressing beautifully for yourself. In the small details, like a perfect fit or a whisper of silk against your skin, that can transform the way you feel for an entire day. And we know that every body is unique and deserves to be celebrated exactly as it is.

Our collection ranges from everyday essentials with a flawless fit to delicate lace artistry, designed to embrace your body just as it is. With passion and expertise, we guide you to lingerie that makes you feel the most like you.

La Leia was born from a dream to create a safe space for anyone who has ever felt uncertain in a fitting room. A place where you are seen, understood, and never have to compromise between comfort and beauty. That dream began with Erika Moberg in 2006, and though she is no longer with us, we carry her vision forward with warmth, care, and an unwavering belief that everyone deserves lingerie that makes them feel like their best self.

Behind our online store is a small but dedicated team, passionate about helping you find the perfect fit. We put great care into every part of your experience, from our thoughtfully curated selection to the personal support when you can’t decide between two favorites or need advice on the right size for your body.

From our home in Malmö to yours, welcome to La Leia. 🖤